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Ref: #67486
Technical Product Marketing Manager
About the Role
A fast-growing, innovative SaaS company is seeking an experienced B2B product marketer to help drive growth across its core platforms, including CRM and sales enablement tools. This is a strategic and execution-focused role where you’ll help define positioning, lead product launches, and develop programs that drive customer adoption and engagement.
You’ll work cross-functionally with teams in Product, Sales, Enablement, and Customer Success, translating customer and market insights into compelling messaging and high-impact campaigns. The ideal candidate brings strong communication skills, a passion for innovation, and the ability to thrive in a fast-paced, collaborative environment.
What It’s Like to Work Here
This is a people-first culture with a focus on transparency, inclusion, and growth. You’ll work alongside curious minds, creative problem-solvers, and smart risk-takers. The company supports professional development, work-life balance, and offers competitive compensation, benefits, and wellness programs.
Responsibilities
- Craft and refine messaging and positioning based on deep customer and market insights to drive product awareness, engagement, and adoption.
- Collaborate cross-functionally with Product, Sales, Enablement, and Customer Success to align on go-to-market strategy and execute product launches.
- Develop post-launch campaigns that drive feature adoption, customer satisfaction, and expansion opportunities.
- Build sales enablement tools including messaging frameworks, training resources, and collateral to increase win rates and sales velocity.
- Lead competitive intelligence and market research efforts to support product differentiation and strategic planning.
- Drive content creation and marketing programs in collaboration with agency partners.
- Analyze the effectiveness of product marketing campaigns and optimize based on performance data.
- Support customer lifecycle marketing initiatives through segmentation strategies and personalized content.
Qualifications
- 7+ years of experience in B2B SaaS product marketing (experience in home services or contractor-focused industries is a plus).
- Strong written and verbal communication skills, with an ability to craft simple, compelling stories.
- Proven success working in remote-first organizations and building relationships across distributed teams.
- Experience collaborating with stakeholders across Product, Engineering, Sales, and Customer Success.
- Demonstrated ability to lead competitive analysis, go-to-market strategy, and cross-functional project execution.
- Expertise in customer segmentation, positioning, and messaging.
- Familiarity with marketing automation platforms such as HubSpot.
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