Epsilon Deploys Oracle Linux and Oracle VM to Deliver Solutions up to 20 Times Faster at a 35 Percent Lower Total Cost of Ownership
Redwood Shores, Calif. – March 23, 2014
To meet the growing demands of its dynamic customer base, Epsilon, an all-encompassing global marketing company and a worldwide leader in creating connections between people and brands, needed a more flexible, cost-effective architecture to support its database and business intelligence offerings. With Oracle VM and Oracle Linux, Epsilon has significantly accelerated its service delivery while improving the resiliency of its infrastructure and reducing total cost of ownership. Epsilon can now rapidly provision high-performance, location-independent, elastic, and production-ready database and business intelligence environments for its customers—delivering these solutions up to 20 times faster than before.
To help reduce costs and improve operational efficiency, Epsilon deployed Oracle VM
and Oracle Linux
to run its database as a service (DBaaS) and business intelligence as a service (BIaaS) solutions.
With more than 7,000 employees across 70 offices, Epsilon sought to deliver high-performance, elastic database and business intelligence environments while efficiently consolidating workloads and enhancing agility and speed for complex legacy applications.
With its Oracle-based infrastructure, Epsilon has realized more than 35 percent savings in total cost of ownership.
Epsilon selected Oracle VM because its design is focused on ensuring applications run well under virtualization, not just providing virtualization of the underlying hardware, which has helped to simplify provisioning of the multitier technology stack of databases and business intelligence solutions for its customers.
Oracle VM’s prebuilt templates enable Epsilon to improve time-to-provisioning for its customers so they can rapidly deploy enterprise applications from test to production and simplify lifecycle management, resulting in increased customer loyalty.
Oracle VM has also enabled Epsilon to dramatically improve workload consolidation, helping the company to meet aggressive, client-specific requirements without significant downtime for hardware and software maintenance.
In addition, Epsilon uses Oracle Enterprise Manager
to manage its Oracle-based infrastructure through a single interface, simplifying management and helping to ensure always-on availability for critical customer systems.
"With Oracle technology, we have been able to build both DBaaS and BIaaS solutions that deliver superior capabilities to meet our customers’ scalability and performance demands and enhance customer loyalty, while lowering our overall total cost of ownership,” said Monish Sharma D.Sc., vice president, Technology at Epsilon.
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, it harnesses the power of rich data and groundbreaking technologies, engaging creative and transformative ideas to get the results its clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 US Agency from All Disciplines, Epsilon employs more than 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg, or call 1.800.309.0505.
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